Imma share six lists in honor of entering the 6th month of the 2026 golf year. One of the lists is a poll actually, so 5 lists and one poll. Zero chill. We’re at the halfway point of the year and the sport, GOLF, is somehow more ridiculous than when we tee’d off on the front.
THE TRAP LIST: FEMALE GOLF INFLUENCERS RIGHT NOW
Let’s not pretend this isn’t one of the reasons people show up. In fact, based on my site analytics, the Traps are a primary draw of traffic, page views and site time. So let’s just be real about it.
- Paige Spiranac — @_paige.renee — instagram.com/_paige.renee/
Still the undisputed number one. 3.9 million Instagram followers. Former collegiate golfer turned podcast host, Golf Digest contributor, and apparently a full media company operating out of one human being. The gap between her and second place is embarrassing. - Grace Charis — @itsgracecharis — instagram.com/itsgracecharis/
3.7 million Instagram followers, 3 million on TikTok, 1.5 million YouTube subscribers. Picked up golf during COVID, launched her own apparel brand (Dialed Golf), made her Ladies European Tour debut. Rory McIlroy famously called her “entertainment adjacent.” She’s cleaned up her act so to speak, but still a pleasure. - Bri Teresi — @briteresi — instagram.com/briteresi/
1.5M Instagram. The Bay Area model/golfer who figured out that a two-piece and a wedge shot is genuinely good content. Hard to argue with the math. - Lucy Robson — @lucyrobson — instagram.com/lucyrobson/
926K Instagram. Former collegiate golfer from London, now based in England. Former one-handicap who actually played the sport at a high level before the internet found her. That matters, and the trick shot game is legitimately good. - Lily Mhe — @lilymhe — instagram.com/lilymhe/
766K Instagram. More actual golf in the feed than most. Refreshing, depending on what you showed up for.
Honorable mention: Jennifer Friday, cart girl turned TikTok personality. Because of course.
BEST GOLF VIDEOS OF 2026 (SO FAR)
Creator, slash Influencer, golf went from a hobby niche to a legitimate circuit in about 18 months. Here’s what’s actually been worth watching this year.
- Bob Does Sports x LeBron James — youtube.com/@Bobdoessports
LeBron said he’d never thought about golf until eight months ago, wanted a hobby he’d be “sorry at,” went down a YouTube rabbit hole of Bryan Bros, Horvat, and Bob Does Sports, and then just… showed up. Four-man scramble. Taught the crew his Silencer celebration. Moved into hundreds of thousands of views within hours. YouTube golf’s biggest mainstream crossover, full stop. - The Major Cut at TPC Sawgrass — youtube.com/watch?v=ZBao-gLHSLg
Grant Horvat, George Bryan, and Wesley Bryan. 36 holes at the Players venue with a cut line to make. Production keeps climbing. Still the cleanest channel in the space, and this series is the reason why. - The Internet Invitational — golfohclock.com/2026/04/23/understanding-the-internet-invitational-whos-winning-in-creator-golf/
Organized by Barstool and Bob Does Sports. The drama around the field was half the entertainment before a ball was hit. Influencer golf is now booking talent the way the PGA books sponsors. - Phil Mickelson & Grant Horvat vs. John Daly & John Daly Jr. — youtube.com/@granthorvatgolf
Do not think too hard about the narrative. Just watch it. - Bryson at PGA Frisco with Temu Clubs — youtube.com/@BrysonDeChambeauOfficial
Breaking par on a championship layout with the cheapest clubs money can buy. Went off the rails fast and was perfect.
The Good Good Championship is debuting as an actual FedExCup Fall event in Austin in November. Golf Channel is bringing back Big Break in partnership with Good Good. The creator economy didn’t just knock on golf’s door. It walked in and sat down at the table.
SNEAKY FUN BETS FOR THE BACK HALF
The US Open at Shinnecock is literally next week. The Open Championship is at Royal Birkdale in July. That’s two majors left and a FedExCup points race.
Fade these:
Scheffler at +550 for Shinnecock and +430 for Birkdale. Xander at +1600 for the US Open gets faded too — he’s been coasting since his two-major 2024 and the form hasn’t come back.
The bets worth a small, irresponsible ticket:
Cameron Young +1400 — US Open, Shinnecock
Already won two of his first three starts in 2026, beat Rory at the Scottish Open last year, has local Long Island knowledge, and will have the crowd behind him.
Tyrrell Hatton +3300 — US Open
Ball-striking profile fits a USGA setup like a glove and he’s been one of the more consistent threats in the big ones lately.
Russell Henley +4000 US Open / +5000 Birkdale
Fifth at Troon, tenth at Royal Portrush. He is quietly solving links golf. Nobody cares yet and that’s the whole point.
Jon Rahm +1100 — US Open
Shot a 78 in round one of the Masters and finished T-38. He’s a former US Open champion. He’s been disrespected. This is exactly when Rahm sees red and gets dangerous.
Aaron Rai +6000 — US Open
Yes, the guy who just won the PGA Championship with Walmart tees and iron covers is a 60-1 longshot to win the next major. Can you imagine!?
Robert MacIntyre — Royal Birkdale (grab him now)
The Scot finished runner-up at the US Open last year and T-10 at Portrush. He is coming. Grab him now before he shortens.
THE TOMMY FLEETWOOD FASHION SAGA: A MID-YEAR TRIBUTE
This is the best non-golf story in golf this year and it isn’t close.
Quick recap for anyone who somehow missed it: Tommy Fleetwood, world number four, FedEx Cup champion, ended his 16-year deal with Nike in February and decided he’s in no rush to sign on with a different apparel manufacturer. So he just… starts wearing whatever he wants.
Pebble Beach: raided the pro shop and wore Pebble Beach-branded gear. The whole week.
Genesis at Riviera: showed up in a Riviera Country Club hat.
Players Championship: wearing a “gold boy” logo lid and at various other points during the spring, pieces from Vuori, Lululemon, and a Malbon sweater he borrowed from Jason Day.
Golf Twitter collectively lost its mind every week trying to decode the strategy. When he teased a new partnership on Instagram, everyone assumed Lululemon or Sun Day Red. A few people floated him launching his own line.
It was Blackstone. The $1.3 trillion alternative asset management firm. Just the hat. He keeps wearing whatever he wants everywhere else.
“I have the freedom and the luxury of trying what I want,” he told reporters at the Players Championship.
A PGA Tour major winner wearing a course pro shop hoodie and investment banker headwear while ranked in the top five in the world is the most accidentally perfect thing to happen in golf this year. Tommy Fleetwood doing exactly what he wants, in every possible direction, while still being one of the best players on the planet. Love it.
THE GOLF0CLOCK H1 REPORT CARD
Quick grades. No partial credit.
A+ — Scottie Scheffler, just existing
Defending champion at Shinnecock. Won the PGA last year. Won Birkdale last year. Won the Masters the year before. He’s trying to complete the career grand slam and you’re shitting me if you think he doesn’t do it on “strong island”.
A — Rory McIlroy’s Masters win
Back-to-back Green Jackets. Second in the world. His 74 in round one of the PGA looked like a blip because it was. Still the most watchable player in the game.
A — Aaron Rai’s PGA Championship
Two black gloves, iron covers, Walmart castle tees, a 68-foot bomb on 17 at Aronimink, and a major championship. One of the better sports stories of the year regardless of sport.
C+ — LIV’s near-death experience in April
Real chaos, real reporting, real force majeure whispers. Then nothing happened. The season is finishing. But Fox’s Bret Baier says Saudi funding ends after this season. The clock is ticking and nobody wants to say it out loud.
B+ — Creator golf’s glow-up
The Good Good Championship is a real FedExCup Fall event. Bob Does Sports is booking LeBron James. Grant Horvat turned down a PGA Tour invite because they wouldn’t let him film. None of this was true two years ago.
A — Tommy Fleetwood’s wardrobe
Covered above. Unprecedented. Fully deserved.
- READER POLL: TOMMY EVENTUALLY SIGNS A FULL APPAREL DEAL. WHO IS IT?
A. Lululemon (the obvious play)
B. Malbon Golf (the cool play)
C. Sun Day Red (the Tiger play)
D. Vuori (the athleisure play)
E. He launches his own line (the ego play)
Six months down. Two majors left, a FedExCup race, the Solheim Cup, and whatever LIV does when the PIF money stops. It’s only halftime.
Golf0clock 
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